The products are made with meat and plant-based ingredients.

Around 85% say they have changed what they eat or how they prepare food.

Initiatives underway include direct-to-consumer sales and plant-based chicken.

Animal-protein meat products still hold a major advantage over any meat substitutes.

PlantPlus Foods will sell plant-based food products across North and South American markets.

Michael Foods will manufacture and distribute to foodservice and food ingredient customers.

Dan O’Malley, founder and president of Before the Butcher, talks about product innovations, partnerships with traditional protein processors, and what the plant-based space is all about.

Recipes for plant-based products rely on a variety of ingredients to achieve consumer-friendly taste.

Plant-based meat dollar sales rose 265% in March and April.

The line includes products for foodservice and the retail brand, PlantEver.